COLLECT & TARGET A SPECIFIC AUDIENCE

Through the clever mix of OOH and Location-based Mobile we can define, collect and target a very specific audeince based on their location and travel history. This allows brands to refine their brand messaging and make their budgets work harder.

In addition to this, we also collect and target comeptitor audiences and drive loyalty conversion through strategic messaging.

COLLECT AN AUDIENCE BASED ON LOCATIONS THEY FREQUENT

Once our system locks onto a device we can look back up to 12 months to see where the device has traveled. This allows us to develope a very clear profile of the user. All our data is based on the device ID and therefore both POPIA and GDPR compliant.

EXAMPLES OF AUDIENCES:

Health & Fitness Audience: Devices seen in Gyms, health stores, organic markets, sports clubs, health restaurants, etc…

Social Audience: Devices seen at music festivals, bars, clubs, taverns, social events, music concerts, etc…

Student Audience: Devices seen in universities, schools, libraries, youth centres, parks & playgrounds, residences, clubs, bars, etc…

COMPETITOR TARGETING IN REAL TIME & RETARGETING

There is nothing more powerful than speak directly to your comeptitors audience. Our location services are accurate to 5m which allows us to collected devices seen in your comeptitor’s stores and then target them in 2 ways:

PROXIMITY: TARGET IN REAL TIME

If a user is on their devices while in a competitor store (possibly browsing while waiting to be served) and the devices location is on, then we have the opprtunity to serve the device in real time offering in-store specials in order to convert that footfall to your store.

PATH: COLLECT AND RETARGET AT ANYTIME

Path allows us to lock on and collect all devices seen in your competitor’s stores in the last 12 months. We can then retarget this audience at anytime pushing comeptitive deals in the hopes of converting the user.

AUDIENCE SEGMENTATION BASED ON ENGAGEMENT

Brands can now refine the customer joureny with relevant retargeting based on prior engagement. Based on the users choice in engagemnet we can seperate your audience and the retarget each audience with the next step in their journey.

FOR EXAMPLE:

Ask a Yes/No Questions: Based on their answer you can then retarget each audience with the next step in the sales process.

Give them a Choice: Based on their answer you can retarget each audience with more relevant content that you know apeals to them.

This strategy could be used to upsell, refine targeting, gain market insites, and as a result, drive higher conversions.