Mamela Media | Township Billboards & Mobile Advertising in South Africa

No silver bullet. Just the right mix.

We meet township consumers across their daily journey, then build a custom strategy around your brand's needs, budget and KPIs.

BillboardsA national footprint across South Africa's townships, at taxi ranks, shopping centres and main township entrance/exits that people pass every day.

Spaza & wall brandingPainted by local artists, with free-to-consumer Wi-Fi that supports the community.

Location-based mobile targetingReach the right person, in the right place, at the right time and in the right frame of mind, with ads served to their phones based on where they are or where they've been.

Creative studioOur in-house creative team designs for how people really see your ad: driving past, waiting in a queue or walking by. Think LED lights, cut-outs and extensions, local lingo and more.

Don't take our word for it

“Always willing to go the extra mile and always open to new ideas and innovations. Mamela is committed to taking OOH to the next level.”

Livia Brown, Industry Legend

“A superb holding of OOH inventory strategically relevant in the areas they represent, followed up with a customer-focussed service approach.”

Ivor Chalmers, OMD

“An absolute winner by far in the industry and a definite recommendation.”

Mitchell da Silva, JHB CBD Wraps

Billboards + mobile

2× the click-through rate at the mall with a billboard

malls over 4 weekends

1 km

targeting radius per mall

Insurance roadshow

To pull people into a Spin & Win roadshow, we served mobile ads to phones near each mall, with one tap opening Google Maps directions. At Evaton Mall we added a 9×6 billboard for the month before, and that mall drew by far the most participants.

Location-based mobile

90% sales uplift against the control store

65%

more store visits

2 days

from start to finish

Network provider

Two hard-to-find Cape Town stores had a deal to push. We ran an A/B test, serving mobile ads around just one store. Its sales jumped 90% against the other, and the phones we reached visited 65% more often than usual.

Billboards + mobile

9 township malls across Gauteng

4 months

of billboards

17 days

of mobile within 2 km

FMCG skincare brand

Billboards built awareness for four months, then mobile ads near each mall carried a wipe-to-reveal game that led to a USSD competition entry. Engagement was exceptional, thanks to bold creative and reaching people close to the point of purchase.